CWAT ‘24

Children’s Hospital Association

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Conversations with a Twist was the 2024 annual fundraising event hosted by Children's Hospital Association (CHA) for Children's Minnesota, sparking discussions on key healthcare topics. I crafted a dynamic brand identity that blends CHA's playful spirit with a professional edge, spanning digital communications, printed booklets, event displays, and personable sponsor gifts. The result is a fresh, engaging look that made the event memorable and impactful.

Holiday Home Tour

North Oaks Guild I

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The North Oaks Holiday Home Tour & Boutique is a beloved seasonal event that celebrates tradition, community, and the warmth of the holidays while raising money for Children's Hospital Association. I led a complete rebrand, developing a refreshed logo and cohesive visual identity that carried across the event website, print collateral, signage, and social media, creating a charming and unified experience at every touchpoint.

Holiday Campaign

Fingerhut

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A joyful, brand-led holiday campaign for Fingerhut, celebrating every festive moment, from decorating and gifting to cozy movie nights. Featuring creative direction, photography, and asset library to bring this concept to life across every touchpoint.

Customer Experiences

Fingerhut

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A cross-channel collection of strategic creative work for Fingerhut that spanned print, email, landing pages, and in-app experiences. Each project delivers a seamless message, supports customer understanding, and reflects the evolving brand in a clear, cohesive way.