DESIGNER

ART DIRECTOR

+ CREATIVE STRATEGIST

I design brand identities, web experiences, and digital marketing campaigns that connect creativity with strategy. My approach blends storytelling, UX design, and data-driven insights to help brands grow through scalable design systems and measurable impact.

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How I blend strategy & design
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BRANDING

Developing strategic brand identities (including logos, typography, and color systems) that enhance recognition and set brands apart through cohesive, scalable design.

DIGITAL

Creating omnichannel marketing campaigns that elevate brands across social media, email, and web platforms, using content strategy and performance analytics to drive engagement and conversions.

WEB DESIGN

Designing responsive websites with intuitive UX/UI, component libraries, and digital asset management systems to ensure user-friendly, scalable digital experiences.

VISUAL COMMUNICATIONS

Crafting visual communications that strengthen brand storytelling and enhance internal and external messaging with clarity, creativity, and impact.

Project Highlights

Credit Education Booklet

A content-driven booklet redefining how customers engage with the Fingerhut brand.

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AHCU Rebrand

A modernized identity that brings consistency and confidence to every touchpoint.

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Customer Account Emails

Clear, customer-first emails simplifying account updates and driving engagement.

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North Oaks Branding

A modern refresh blending boutique charm and holiday nostalgia for a timeless community event

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