Credit Education Booklet
We created this booklet for prospective customers to test against our regular product catalog. Rather than filling it with our products, we structured it as a resource with various credit information and tips, showing customers how Fingerhut can help them rebuild their credit. The goal was for these prospects to hold on to this longer than a standard catalog and eventually convert them to becoming an active customer.
Because this was a catalog size and structure we had never done, I started from scratch to introduce new elements and incorporate an editorial execution, allowing prospects to be more engaged while viewing it and supporting the goal at hand.
The success of this booklet would have two huge benefits; first and foremost, it would activate our customers who have yet to make a purchase. Secondly, it would be significantly less expensive to produce and mail. With these benefits, we would have solid ground to rethink future mailings of catalogs.
Email Driver to Digital Version
Senior Design Manager: Michael Metzger
Copy Writer: Peter Gilbert