holiday campaign 2019
Fingerhut’s 2019 Holiday Campaign was developed around the concept “you make it merry”. Since the customers who were shopping are the ones who were making the Holiday’s merry, we wanted the campaign to feel handcrafted and have a sense of DIY (do it yourself). To portray this, we used paper texture and origami-like animals; copy was focused on everything “you” do (the customer) to make holidays special.
Design Manager: Michael Metzger
Copy Writer: Hannah De Veiga
Creative Director: Matt Freking