Holiday Campaign Asset Library

To support Fingerhuts' 2022 Holiday Campaign, we identified elements that tied directly to our campaign that we could photograph and use as ownable, branded pieces. Once I color-corrected them to our brand colors, I created an Adobe Library to house them for the creative teams' use.

In addition to ease of sharing, the Library also simplified the process of creating holiday promotional assets. This method allowed designers to drag and drop into the product collages and quickly relink to a different color of the same element if needed, which increased productivity during our busiest time of the year.

See the elements in use in the 2022 Holiday Campaign.