North Oaks Home Tour

I was tasked with creating a fresh and cohesive visual identity for the North Oaks Holiday Home Tour & Boutique, an event steeped in tradition and community spirit. My strategy was to develop a brand that elevated the event and evoked a sense of warmth, nostalgia, and "home." I began by designing a bold, legible logo that served as the cornerstone of the brand, ensuring it was easily recognizable and adaptable across various formats. The visual identity extended far beyond the logo, incorporating playful yet refined graphics to maintain a festive atmosphere while honoring the event's traditional roots. The branding was designed to feel cozy and familiar, drawing on classic holiday imagery and using traditional colors paired with light, whimsical illustrations to bring this concept to life across all materials.

The rebrand culminated in a 360-degree campaign, including a dedicated event website, print collateral (such as posters, save-the-date postcards, and a detailed event booklet), and social media graphics. This holistic approach ensured a consistent, cohesive message and aesthetic across every touchpoint.