OmniChannel University Partnership

To increase the number of members, Associated Healthcare Credit Union (AHCU) partnered with St. Catherine's University to spread awareness of their financial benefits and exclusive offers to students, staff, faculty, and alums. AHCU visited campus with branded QR fliers, and completed a two-drip email campaign to all university individuals while activating co-branded posts via St. Kate's social channels. Our marketing efforts via QR codes, emails, and social posts drove individuals to a customized user experience landing page co-branded specifically for St. Kate's students. Creating a custom landing page allowed for a cohesive campaign and a better experience that aligned all points of communication in copy and design, which combined that of AHCU and St. Kates.