The Holiday Home Tour & Boutique is a festive community tradition that brings people together for a seasonal celebration. It features a tour of beautifully decorated homes by local designers, a boutique shopping experience, and a shared lunch.
The event needed a refreshed brand identity. My approach was to blend warmth, elegance, and holiday cheer, creating an inviting, timeless visual system that seamlessly tied together every element of the experience.
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The existing logo lacked legibility and flexibility across various formats and no defined elements to reinforce the branding. I aimed to refresh the North Oaks branding with a unique and scalable identity that could enhance recognition, feel seasonally appropriate, and create a more substantial visual impact for attendees and supporters.
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To capture the cozy charm of the holidays, I developed a logo that blended classic holiday warmth with a refined, homey aesthetic. Design elements drew inspiration from the event's boutique vendors and traditional decor, using hand-drawn illustrations and a rich color palette. The new brand system extended across print and digital media, creating a polished and consistent presence that invited guests in and elevated the overall event experience.
