AHCU social campaigns
Associated Healthcare Credit Union highlights certain financial products and services monthly. For three years, I've produced engaging social media assets tailored for organic and paid advertising campaigns to help meet their business goals while enhancing brand awareness and website traffic and optimizing conversion rates.
The approach includes design considerations, ensuring that each campaign is crafted in three ratios to cater to various platform placements. This strategic alignment allows AHCU to effectively reach their target audience across multiple channels, enhancing the promotional efforts' overall impact and success. Utilizing these tailored videos reflects the commitment to delivering compelling content and underscores the dedication to staying ahead in the dynamic landscape of digital marketing against AHCU's financial competitors.
Awareness Video
The welcome video was essential to AHCU's social media strategy, serving as a landing point for awareness campaigns. It provided an engaging overview of membership and services, reinforcing trust and interest. Integrated into organic and paid efforts, the video helped boost brand visibility and conversions by connecting with potential members through compelling storytelling.